Affinity bias is when you favour people who seem to be like you, in terms of common background, similar interests, someone you find it easy to be comfortable around, someone who you can relate to. Of course, just because you can relate to someone because they are familiar or similar to you does not mean that you can or should trust them or that they are particularly smart or competent. Dangerously enough, your unconscious bias may lead you to believing exactly that. In our unconscious bias training we help you understand your unconscious biases and find strategies and solutions to deal with them effectively.