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Intercultural Marketing

Successful international marketing is always intercultural marketing.

 

If you would like to market your products and services internationally, you need intercultural knowledge. With related knowledge of cultural differences, you can increase your global business success.

 

Contents:

  • Which sustainable marketing strategies are most useful for my business?
  • Adaptation of country and culture specific values, language, educational level and psycho cultural influences.
  • Successful market entry: What should you take into account?
  • How can you differentiate yourself from your competitors?
  • Important and effective adjustments to international target market.
  • How will you implement your international marketing strategy systematically?

 

Format & Duration:

This training is only available as an in-house event for companies

Select from 5 different training languages: German, English, Italian, French and Spanish.

 

The duration of the face-to-face training is designed to meet your needs, your participants' learning objectives and the size of the group.

 

To optimise the effectiveness of the learning process we offer optional Blended Learning elements from our assist Virtual Campus

 

Please contact us for further information.



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